Towards a conceptual framework for the design of intelligent packaging services in print and cross-media: the role of decision support systems
نویسندگان
چکیده
Packaging is currently at the centre of an intensive research effort that is being carried out regarding new technologies that integrate digital data in and on a package. This effort has been fuelled by recent developments in electronics technology, materials and processes that offer the potential to create inexpensive ways to produce packaging that can carry disposable digital machine readable data regarding many operations from logistics and inventory data, to contents and instructions for use, leading to greater automation in the operations. The goal of this paper is to identify a conceptual framework that can assist the understanding of the related emerging requirements (that are related to both print and cross-media) by investigating the role of decision support systems to the multidisciplinary aspects of the design of intelligent packaging services.
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